Matomo vs OpenReplay

From $29 per month (Cloud, 50k hits; annual billing gives 2 months free)

From $199 per month (Cloud dedicated instance, billed hourly at $0.276)

Self-hosting is free but plugins such as heatmaps and A/B testing are paid add-ons. Cloud scales with hits.

Self-hosting costs only infrastructure and is the main reason to pick OpenReplay. Managed cloud is an instance you rent rather than a per-session rate, though a usage-based serverless option also exists.

Self-hosted Community edition is free forever with unlimited users and hits; premium plugins are paid.

Self-hosted community edition is free and unlimited.

Widely used

InnoCraft · since 2007

Established

OpenReplay · since 2021

• Complete data ownership with no third-party processing — the strongest GDPR position available.
• No sampling, unlike free tiers of hosted analytics.
• Can be configured to run without cookies or consent banners.

• Full data sovereignty — recordings stay inside your infrastructure.
• Developer-focused feature set comparable to LogRocket.
• No volume-based pricing when self-hosted.

• Self-hosting requires PHP and MySQL operations, including performance tuning at scale.
• The interface is less refined than modern product analytics tools.
• Advanced features are paid plugins even on the free self-hosted edition.

• Self-hosting session replay is a non-trivial operational commitment, including storage.
• Smaller community and fewer integrations than the commercial tools.
• Analytics and funnel features are thinner.

Public sector, healthcare and European organisations with strict data-residency requirements.

Privacy-constrained or high-volume teams that cannot use a hosted replay vendor.