Matomo vs Crazy Egg

From $29 per month (Cloud, 50k hits; annual billing gives 2 months free)

From $29 per month (annual billing, 5k pageviews)

Self-hosting is free but plugins such as heatmaps and A/B testing are paid add-ons. Cloud scales with hits.

Tracked pageviews are the meter, and the entry plan's 5,000 a month is small enough that a modest marketing site outgrows it. Recording and heatmap-report counts are separate caps on the same plan.

Self-hosted Community edition is free forever with unlimited users and hits; premium plugins are paid.

Free trial on every plan; no permanently free tier.

Widely used

InnoCraft · since 2007

Established

Crazy Egg · since 2006

• Complete data ownership with no third-party processing — the strongest GDPR position available.
• No sampling, unlike free tiers of hosted analytics.
• Can be configured to run without cookies or consent banners.

• Heatmaps, recordings, surveys and A/B testing in one subscription rather than three.
• The A/B editor is usable by a marketer without an engineer, which is the whole point of buying it.
• Twenty years of the same product, which is unusual reassurance in this category.

• Self-hosting requires PHP and MySQL operations, including performance tuning at scale.
• The interface is less refined than modern product analytics tools.
• Advanced features are paid plugins even on the free self-hosted edition.

• Pageview-metered, and pageviews are the thing you least control — a good week of traffic is an overage.
• Session replay is shallower than FullStory or LogRocket: no console, no network, no error correlation.
• Web only. There is no mobile SDK.

Public sector, healthcare and European organisations with strict data-residency requirements.

Marketing teams that want to see behaviour and act on it in one tool, without an engineer in the loop.