Lyssna vs Great Question

From $166 per month (Growth, billed annually)

From $129 per seat/month (self-serve; $1,290/year annually)

Growth buys 5 in-depth studies a month, 5 seats and unlimited self-recruited responses. Panel responses are purchased separately per participant, typically a low single-digit dollar amount for general audiences.

Self-serve is $129 per seat/month, or $1,290 a year paid annually; enterprise is quoted. Recruitment from external panels is billed on top of the subscription.

Free plan: unlimited quick studies, 3 seats and 15 self-recruited responses.

Free trial rather than a lasting free plan.

Established

Lyssna · since 2011

Emerging

Great Question · since 2020

• Extremely fast — a first-click test can be designed, run and answered inside an hour.
• Cheap enough to use for routine design decisions rather than special projects.
• Simple test types that non-researchers can run correctly.

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Narrow: it answers specific comparative questions, not exploratory ones.
• No moderated sessions.
• Panel is general-population; niche B2B audiences are hard to reach.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

Design teams that want quick evidence for everyday interface decisions.

Research-ops teams consolidating a fragmented toolchain.