Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $8 per user/month (Standard, indicative)
Free tierFree tier available
Free tierWhat drives the bill
The metric that actually scales your invoice.
The base price is reasonable; the cost comes from Marketplace apps, which frequently exceed the Jira licence itself.
Effectively free — you are already paying for GitHub, and Issues adds nothing.
Free tier
Free for up to 10 users with core features.
Unlimited issues on public and private repositories at no cost.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Category standard
Atlassian · since 2002
Category standard
GitHub (Microsoft) · since 2009
Strengths
Limitations
Best for
Organisations that need process flexibility and integration breadth above all else.
Engineering-led teams already on GitHub who want one fewer tool.
All of these integrate with: Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.