Hotjar vs PostHog

Quote on request

Free tier available

Hotjar's own plans are no longer sold. New buyers are quoted on Contentsquare's three product lines, which are billed separately, so budget for the line you need rather than one Hotjar-style bill. Existing customers are being migrated through 2026.

Usage-based pricing per product with a substantial free tier; most small teams stay free indefinitely.

Not available to new users. Contentsquare's free tier is the successor and is more generous than Hotjar's old 35-sessions-a-day limit.

Large monthly free allowance across every product, plus free self-hosting.

Category standard

Contentsquare · since 2014

Widely used

PostHog · since 2020

• Non-technical teams adopt it without training, which is why it spread inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• Replaces four or five separate subscriptions with one bill and one SDK.
• Free tier is large enough for real production use at startup scale.
• Open source with a credible self-hosting path.

• You cannot buy it: new accounts are closed and you are really evaluating Contentsquare.
• Existing customers face a migration onto separately billed product lines, which can change the total.
• Weak for engineering debugging compared to LogRocket or FullStory.

• Individual modules are less deep than category specialists.
• Self-hosting at scale is a serious infrastructure undertaking.
• The product surface changes fast, which means occasional churn.

Nobody new — start with Contentsquare or Microsoft Clarity instead. Existing Hotjar customers should plan the Contentsquare migration.

Startups and scale-ups consolidating analytics, replay and flags into one platform.