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Hotjar vs OpenReplay

Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.

Entry price

Quote on request

Quote only

From $199 per month (Cloud dedicated instance, billed hourly at $0.276)

Free tier

What drives the bill

The metric that actually scales your invoice.

Hotjar's own plans are no longer sold. New buyers are quoted on Contentsquare's three product lines, which are billed separately, so budget for the line you need rather than one Hotjar-style bill. Existing customers are being migrated through 2026.

Self-hosting costs only infrastructure and is the main reason to pick OpenReplay. Managed cloud is an instance you rent rather than a per-session rate, though a usage-based serverless option also exists.

Free tier

Not available to new users. Contentsquare's free tier is the successor and is more generous than Hotjar's old 35-sessions-a-day limit.

Self-hosted community edition is free and unlimited.

Open source

ELv2

Self-hostable

No-code authoring

Languages

JavaScriptCodeless
JavaScriptTypeScript

Platforms

WebiOSAndroid
WebiOSAndroid

Fits teams

Solo / side projectStartupScale-up / mid-marketEnterprise
StartupScale-up / mid-marketEnterprise

Adoption

Category standard

Contentsquare · since 2014

Established

OpenReplay · since 2021

Strengths

  • Non-technical teams adopt it without training, which is why it spread inside organisations.
  • Surveys and recordings together let you ask a user about the behaviour you just watched.
  • Simple installation and good default privacy masking.
  • Full data sovereignty — recordings stay inside your infrastructure.
  • Developer-focused feature set comparable to LogRocket.
  • No volume-based pricing when self-hosted.

Limitations

  • You cannot buy it: new accounts are closed and you are really evaluating Contentsquare.
  • Existing customers face a migration onto separately billed product lines, which can change the total.
  • Weak for engineering debugging compared to LogRocket or FullStory.
  • Self-hosting session replay is a non-trivial operational commitment, including storage.
  • Smaller community and fewer integrations than the commercial tools.
  • Analytics and funnel features are thinner.

Best for

Nobody new — start with Contentsquare or Microsoft Clarity instead. Existing Hotjar customers should plan the Contentsquare migration.

Privacy-constrained or high-volume teams that cannot use a hosted replay vendor.

All of these integrate with: Slack, Jira.

Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.