Hotjar vs LogRocket

From $32 per month (indicative, Growth tier by daily sessions)

From $69 per month (indicative, Team plan)

Priced by daily sessions per module; Observe, Ask and Engage are billed separately, so a full setup is several subscriptions.

Priced by monthly sessions. Cheaper than FullStory for equivalent volume.

Free plan with a daily session limit and basic heatmaps.

Free plan with a monthly session allowance.

Category standard

Contentsquare · since 2014

Widely used

LogRocket · since 2016

• Non-technical teams adopt it without training, which is why it spreads inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• The technical context makes a support ticket directly actionable by a developer.
• Error tracking and replay in one tool can replace a separate error monitor.
• State-management integration is unmatched for React and Redux applications.

• Session-based pricing across three separate modules adds up quickly.
• Sampling on lower tiers means the session you need may not have been recorded.
• Weak for engineering debugging compared to LogRocket or FullStory.

• Session pricing escalates on high-traffic consumer sites.
• Recording network payloads requires careful configuration to avoid capturing secrets.
• Less suited to marketing and conversion analysis than Hotjar.

Marketing and product teams that want behavioural insight without an analytics specialist.

Engineering teams that want to debug production issues from a recording.