Great Question vs Maze

From $129 per seat/month (self-serve; $1,290/year annually)

Free tier available

Self-serve is $129 per seat/month, or $1,290 a year paid annually; enterprise is quoted. Recruitment from external panels is billed on top of the subscription.

Maze has withdrawn public pricing — its pricing page is now a feature-comparison table where every paid tier resolves to a form, so the Starter figures quoted by third-party sites are not verifiable. Panel recruitment is billed separately from the platform subscription.

Free trial rather than a lasting free plan.

Free plan with a limited number of studies and responses per month.

Emerging

Great Question · since 2020

Widely used

Maze · since 2018

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Test a Figma prototype with real users before building anything.
• Quantitative metrics make results defensible in a product review.
• Usable free tier for evaluation and small studies.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

• Unmoderated only — you cannot ask a follow-up question.
• Prototype testing measures a happy path, not the messy reality of a live product.
• Bring-your-own-participants works well; the built-in panel is smaller than UserTesting's.

Research-ops teams consolidating a fragmented toolchain.

Product and design teams validating flows early and often.