Crazy Egg vs VWO

From $29 per month (annual billing, 5k pageviews)

Free tier available

Tracked pageviews are the meter, and the entry plan's 5,000 a month is small enough that a modest marketing site outgrows it. Recording and heatmap-report counts are separate caps on the same plan.

Priced by monthly tracked users across modules, so buying testing plus insights raises the total substantially. The Wingify rebrand has moved pricing behind Growth/Pro/Enterprise tiers without published figures — get a quote rather than relying on an old VWO list price.

Free trial on every plan; no permanently free tier.

Free starter plan with limited monthly tracked users.

Established

Crazy Egg · since 2006

Widely used

Wingify (VWO + AB Tasty) · since 2010

• Heatmaps, recordings, surveys and A/B testing in one subscription rather than three.
• The A/B editor is usable by a marketer without an engineer, which is the whole point of buying it.
• Twenty years of the same product, which is unusual reassurance in this category.

• Observation and experimentation in one place shortens the hypothesis loop.
• Visual editor is capable and marketer-friendly.
• Cheaper than Optimizely at comparable traffic.

• Pageview-metered, and pageviews are the thing you least control — a good week of traffic is an overage.
• Session replay is shallower than FullStory or LogRocket: no console, no network, no error correlation.
• Web only. There is no mobile SDK.

• Module-based pricing means the useful configuration costs much more than the headline.
• Client-side flicker on complex single-page applications.
• Server-side capability lags the flag-first platforms.

Marketing teams that want to see behaviour and act on it in one tool, without an engineer in the loop.

Conversion-optimisation teams that want testing and behavioural insight from one vendor.