Convert Experiences vs AB Tasty
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $299 per month (Growth, paid annually, 100k tested users; $399 monthly)
Trial onlyQuote on request
Quote onlyWhat drives the bill
The metric that actually scales your invoice.
Priced only on tested traffic — unlimited experiments, domains and users at every tier. Growth is $299/month paid annually ($399 monthly) for 100k tested users; Pro starts around $420/month annually.
Quote-based annual contracts priced by traffic volume, now sold as part of the merged Wingify platform.
Free tier
15-day trial.
No free tier; demo on request.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Emerging
Convert Insights · since 2010
Established
Wingify (VWO + AB Tasty) · since 2009
Strengths
- Unlimited experiments and seats, so nobody rations testing to save licence cost.
- Serious privacy posture with EU hosting and no data resale.
- Transparent, published pricing.
- EU hosting and GDPR posture simplify European procurement.
- Good balance between marketer-friendly editing and server-side flags.
- Strong support reputation in European markets.
Limitations
- Client-side only — no server-side experimentation.
- No feature-flag capability.
- Smaller vendor with a modest ecosystem.
- Less well known outside Europe, with a smaller partner ecosystem.
- Quote-based pricing with no self-serve entry.
- Statistics engine is less differentiated than the warehouse-native platforms.
Best for
Mid-sized e-commerce teams that want unlimited client-side testing with clean privacy handling.
European e-commerce and media companies with GDPR-driven vendor requirements.
All of these integrate with: Google Analytics, Shopify, Segment.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.