Amplitude vs Mixpanel

Free tier available

Free tier available

Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.

Growth now starts at $0 and scales with event volume up to 20M events a month, with the first million free; annual billing saves around $480 a year. Enterprise is quote-based. Event-volume pricing stays generous for early products but climbs with a chatty event schema.

Free plan with a monthly event allowance suitable for early-stage products.

Free forever, up to 1M events a month.

Category standard

Amplitude · since 2012

Category standard

Mixpanel · since 2009

• The deepest retention and cohort analysis in mainstream product analytics.
• Good free tier for early-stage products.
• Strong data-governance tooling for event taxonomy.

• Genuinely self-serve — product managers build their own reports without help.
• Large free tier that carries an early-stage product a long way.
• Fast query performance on large event volumes.

• Requires deliberate event instrumentation — nothing works without it.
• Enterprise pricing rises steeply with tracked users.
• Replay and experimentation are newer and less mature than the analytics core.

• Requires disciplined event instrumentation and naming.
• Weaker on user-level qualitative investigation than replay tools.
• Costs scale with event volume, which grows faster than user count.

Product teams that need rigorous behavioural analysis over time.

Product teams that want fast, self-serve behavioural reporting.