AB Tasty vs LaunchDarkly

Quote on request

Free tier available

Quote-based annual contracts priced by traffic volume, now sold as part of the merged Wingify platform.

LaunchDarkly has dropped per-seat pricing: Developer is free with unlimited seats, and Foundation is pay-as-you-go on service connections and client-side monthly active users with no platform or seat fee. High-traffic consumer products still get expensive, but now through MAU rather than seats. Enterprise is quote-based.

No free tier; demo on request.

Developer plan is free forever with unlimited seats.

Established

Wingify (VWO + AB Tasty) · since 2009

Category standard

LaunchDarkly · since 2014

• EU hosting and GDPR posture simplify European procurement.
• Good balance between marketer-friendly editing and server-side flags.
• Strong support reputation in European markets.

• Extremely reliable flag delivery with offline fallbacks — this is infrastructure you can trust in the request path.
• Best-in-class governance: approval workflows, audit logs, role-based access.
• Code references and stale-flag detection actually help you remove dead flags.

• Less well known outside Europe, with a smaller partner ecosystem.
• Quote-based pricing with no self-serve entry.
• Statistics engine is less differentiated than the warehouse-native platforms.

• Still the expensive option once client-side MAU volume is real, even after the move off per-seat pricing.
• Experimentation is competent but less sophisticated than dedicated statistics platforms.
• Usage-based billing on service connections and MAU is harder to forecast than a seat count.

European e-commerce and media companies with GDPR-driven vendor requirements.

Engineering organisations where flags are critical infrastructure and governance is required.