AB Tasty vs Kameleoon
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
Quote on request
Quote onlyFrom $495 per month (PBX Starter: 10 experiments, 50k tested visitors)
Trial onlyWhat drives the bill
The metric that actually scales your invoice.
Quote-based annual contracts priced by traffic volume, now sold as part of the merged Wingify platform.
Kameleoon now publishes an entry price. Above Starter it is priced by traffic and modules on a custom quote.
Free tier
No free tier; demo on request.
30-day trial, no card, up to 3 experiments.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Wingify (VWO + AB Tasty) · since 2009
Established
Kameleoon · since 2012
Strengths
- EU hosting and GDPR posture simplify European procurement.
- Good balance between marketer-friendly editing and server-side flags.
- Strong support reputation in European markets.
- Genuinely good hybrid model — the same experiment can run client- and server-side.
- Effective anti-flicker implementation.
- EU hosting with healthcare-grade compliance options.
Limitations
- Less well known outside Europe, with a smaller partner ecosystem.
- Quote-based pricing with no self-serve entry.
- Statistics engine is less differentiated than the warehouse-native platforms.
- Smaller market presence outside Europe.
- Only the entry tier is priced publicly; everything above it is a sales conversation.
- Fewer third-party integrations than Optimizely.
Best for
European e-commerce and media companies with GDPR-driven vendor requirements.
European enterprises needing both marketer and developer experimentation under GDPR.
All of these integrate with: Google Analytics, Segment, Contentsquare.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.