AB Tasty vs GrowthBook

Quote on request

From $40 per seat/month (cloud Pro, up to 30 users and 3 projects)

Quote-based annual contracts priced by traffic volume, now sold as part of the merged Wingify platform.

Seat-based rather than usage-based, so cost tracks the number of people using the platform rather than your traffic — which is why it stays dramatically cheaper than the commercial platforms at scale, especially self-hosted.

No free tier; demo on request.

Self-hosted open source is free with unlimited users on 1 project; the cloud Starter tier is free for up to 3 users.

Established

Wingify (VWO + AB Tasty) · since 2009

Widely used

GrowthBook · since 2021

• EU hosting and GDPR posture simplify European procurement.
• Good balance between marketer-friendly editing and server-side flags.
• Strong support reputation in European markets.

• Warehouse-native by design — no duplicate event pipeline and no data leaving your control.
• Self-hosting removes per-user-volume pricing entirely.
• Both Bayesian and frequentist engines with sequential testing support.

• Less well known outside Europe, with a smaller partner ecosystem.
• Quote-based pricing with no self-serve entry.
• Statistics engine is less differentiated than the warehouse-native platforms.

• Requires a working data warehouse and someone who can define metrics in SQL.
• Self-hosting is operational work you own.
• Less polished governance and approval tooling than LaunchDarkly.

European e-commerce and media companies with GDPR-driven vendor requirements.

Data-mature teams that already have a warehouse and want to avoid volume-based pricing.