AB Tasty vs Convert Experiences
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
Quote on request
Quote onlyFrom $299 per month (Growth, paid annually, 100k tested users; $399 monthly)
Trial onlyWhat drives the bill
The metric that actually scales your invoice.
Quote-based annual contracts priced by traffic volume, now sold as part of the merged Wingify platform.
Priced only on tested traffic — unlimited experiments, domains and users at every tier. Growth is $299/month paid annually ($399 monthly) for 100k tested users; Pro starts around $420/month annually.
Free tier
No free tier; demo on request.
15-day trial.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Wingify (VWO + AB Tasty) · since 2009
Emerging
Convert Insights · since 2010
Strengths
- EU hosting and GDPR posture simplify European procurement.
- Good balance between marketer-friendly editing and server-side flags.
- Strong support reputation in European markets.
- Unlimited experiments and seats, so nobody rations testing to save licence cost.
- Serious privacy posture with EU hosting and no data resale.
- Transparent, published pricing.
Limitations
- Less well known outside Europe, with a smaller partner ecosystem.
- Quote-based pricing with no self-serve entry.
- Statistics engine is less differentiated than the warehouse-native platforms.
- Client-side only — no server-side experimentation.
- No feature-flag capability.
- Smaller vendor with a modest ecosystem.
Best for
European e-commerce and media companies with GDPR-driven vendor requirements.
Mid-sized e-commerce teams that want unlimited client-side testing with clean privacy handling.
All of these integrate with: Google Analytics, Segment, Shopify.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.