Userlytics vs Maze
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $30 per session (volume/annual rates; platform access from $699/month)
PaidFree tier available
Free tierWhat drives the bill
The metric that actually scales your invoice.
Two shapes. Buy sessions project-by-project with no subscription (5-session minimum), or take a self-recruitment subscription — Premium $699/month for 5 seats and 50 participants, Advanced from $999/month for 10 seats and unlimited self-recruited participants. Panel sessions go as low as $30 on the Enterprise plan. The per-session option suits intermittent research; the subscriptions only pay off with steady volume.
Maze has withdrawn public pricing — its pricing page is now a feature-comparison table where every paid tier resolves to a form, so the Starter figures quoted by third-party sites are not verifiable. Panel recruitment is billed separately from the platform subscription.
Free tier
Free trial with a small number of sessions.
Free plan with a limited number of studies and responses per month.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Userlytics · since 2009
Widely used
Maze · since 2018
Strengths
- Pay-as-you-go avoids an annual commitment for occasional studies.
- Both moderated and unmoderated in one platform.
- Genuinely international panel including many non-English markets.
- Test a Figma prototype with real users before building anything.
- Quantitative metrics make results defensible in a product review.
- Usable free tier for evaluation and small studies.
Limitations
- Interface is less polished than the market leaders.
- Analysis tooling is basic compared to UserTesting.
- Panel quality varies by market.
- Unmoderated only — you cannot ask a follow-up question.
- Prototype testing measures a happy path, not the messy reality of a live product.
- Bring-your-own-participants works well; the built-in panel is smaller than UserTesting's.
Best for
Teams that research a few times a quarter and cannot justify an annual platform contract.
Product and design teams validating flows early and often.
All of these integrate with: Figma, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.