Unleash vs Convert Experiences
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $75 per seat/month (Pay-As-You-Go, 5-seat minimum self-hosted)
Free tierFrom $299 per month (Growth, paid annually, 100k tested users; $399 monthly)
Trial onlyWhat drives the bill
The metric that actually scales your invoice.
Self-hosted open source is genuinely free within its project and environment caps. Pay-As-You-Go includes 53M API requests a month with $5 per additional million; Enterprise is an annual custom contract adding SSO, audit and change requests.
Priced only on tested traffic — unlimited experiments, domains and users at every tier. Growth is $299/month paid annually ($399 monthly) for 100k tested users; Pro starts around $420/month annually.
Free tier
Open-source edition is free and self-hosted with no seat limit, but capped at 1 project, 2 environments and 5,000 flags.
15-day trial.
Open source
Apache-2.0 (core)
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
Unleash / Bricks Software · since 2014
Emerging
Convert Insights · since 2010
Strengths
- Local evaluation means no user data leaves your infrastructure — a strong GDPR position.
- Mature, well-documented open-source core with no artificial crippling.
- Kubernetes and Terraform support for infrastructure-as-code workflows.
- Unlimited experiments and seats, so nobody rations testing to save licence cost.
- Serious privacy posture with EU hosting and no data resale.
- Transparent, published pricing.
Limitations
- Experimentation and analytics are thin; it is a flag system first.
- Self-hosting means you own uptime for something in your request path.
- Smaller ecosystem than LaunchDarkly.
- Client-side only — no server-side experimentation.
- No feature-flag capability.
- Smaller vendor with a modest ecosystem.
Best for
Privacy-sensitive or cost-sensitive teams that want flags without sending user data to a vendor.
Mid-sized e-commerce teams that want unlimited client-side testing with clean privacy handling.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.