Survicate vs Dovetail

From $114 per month (annual billing, Growth)

Free tier available

Billed on monthly survey responses, so the cost rises exactly when a survey is working. Seats and integration count are gated by tier as well, which is what usually forces the upgrade rather than the response cap.

Dovetail now publishes only the free tier and an Enterprise 'contact sales' option — the paid middle tiers carry no list price, so budget from a quote. Historically priced per contributor, with viewers cheaper or free.

10-day trial, no card. No permanently free tier.

Free plan for individuals with limited projects.

Established

Survicate · since 2015

Established

Dovetail · since 2017

• One survey, every channel — web, in-product, email, mobile and link — with the answers pooled rather than siloed per tool.
• Event-triggered in-product surveys catch people at the moment the behaviour happened.
• CRM and support integrations attach responses to a real customer record instead of an anonymous id.

• Turns scattered research into a searchable organisational asset.
• Automatic transcription and AI-assisted theme detection save real analysis hours.
• Good at making findings visible to people who did not attend the sessions.

• Priced by responses, which penalises the surveys that get answered.
• It collects opinions, not observed behaviour; pair it with replay or analytics rather than reading it alone.
• Survey fatigue is a real cost to your product, and nothing in the tool stops you over-asking.

• It stores and analyses research; it does not recruit or run sessions.
• Value depends entirely on discipline — an untagged repository is a folder.
• Costs scale with the number of contributors.

Product teams that want the 'why' behind an analytics drop-off without commissioning a research study.

Organisations running enough research that findings get lost.