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Split vs GrowthBook

Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.

Entry price

Free tier available

Free tier

From $40 per seat/month (cloud Pro, up to 30 users and 3 projects)

Free tier

What drives the bill

The metric that actually scales your invoice.

Paid tiers are quote-based, priced by monthly tracked keys.

Seat-based rather than usage-based, so cost tracks the number of people using the platform rather than your traffic — which is why it stays dramatically cheaper than the commercial platforms at scale, especially self-hosted.

Free tier

Free tier with limited monthly tracked keys.

Self-hosted open source is free with unlimited users on 1 project; the cloud Starter tier is free for up to 3 users.

Open source

MIT (core)

Self-hostable

No-code authoring

Languages

JavaScriptTypeScriptPythonJavaC#GoRubyPHPSwiftKotlin
JavaScriptTypeScriptPythonJavaC#GoRubyPHPSwiftKotlin

Platforms

WebAPIiOSAndroid
WebAPIiOSAndroid

Fits teams

Scale-up / mid-marketEnterprise
StartupScale-up / mid-marketEnterprise

Adoption

Established

Harness · since 2015

Widely used

GrowthBook · since 2021

Strengths

  • Automatic metric impact on every flag catches regressions nobody thought to measure.
  • Guardrail alerts stop a bad rollout before it reaches everyone.
  • Strong data-platform integrations.
  • Warehouse-native by design — no duplicate event pipeline and no data leaving your control.
  • Self-hosting removes per-user-volume pricing entirely.
  • Both Bayesian and frequentist engines with sequential testing support.

Limitations

  • Post-acquisition roadmap now sits inside Harness's broader platform strategy.
  • Requires meaningful event instrumentation before the impact analysis is useful.
  • Opaque enterprise pricing.
  • Requires a working data warehouse and someone who can define metrics in SQL.
  • Self-hosting is operational work you own.
  • Less polished governance and approval tooling than LaunchDarkly.

Best for

Teams that want every release measured, not just deliberate experiments.

Data-mature teams that already have a warehouse and want to avoid volume-based pricing.

All of these integrate with: Segment, Snowflake, Slack.

Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.