Respondent vs Maze

From $40 per B2C session at pay-as-you-go, plus the incentive you set

Free tier available

Session fees are $40 B2C and $80 B2B at pay-as-you-go, falling about 30% on a large annual commitment, with a further discount for unmoderated studies. You are only charged for completed sessions — no-shows and screen-outs are free. Incentives are separate and you fund them: $100-$400 per professional B2B participant is normal, on top of the session fee.

Maze has withdrawn public pricing — its pricing page is now a feature-comparison table where every paid tier resolves to a form, so the Starter figures quoted by third-party sites are not verifiable. Panel recruitment is billed separately from the platform subscription.

No subscription required; pay per completed session.

Free plan with a limited number of studies and responses per month.

Established

Respondent · since 2016

Widely used

Maze · since 2018

• Reaches professional segments that general panels simply do not contain.
• Verification meaningfully reduces participants misrepresenting their role.
• No subscription commitment.

• Test a Figma prototype with real users before building anything.
• Quantitative metrics make results defensible in a product review.
• Usable free tier for evaluation and small studies.

• Expensive per participant once incentives are included.
• Recruitment only, no research tooling.
• Some fraudulent participation persists despite verification.

• Unmoderated only — you cannot ask a follow-up question.
• Prototype testing measures a happy path, not the messy reality of a live product.
• Bring-your-own-participants works well; the built-in panel is smaller than UserTesting's.

B2B product teams that need to talk to specific professional roles.

Product and design teams validating flows early and often.