Optimal Workshop vs Lyssna

From $199 per month (billed annually, includes 5 launched studies)

From $166 per month (Growth, billed annually)

Annual plans reduce the effective monthly rate substantially; recruitment is separate.

Growth buys 5 in-depth studies a month, 5 seats and unlimited self-recruited responses. Panel responses are purchased separately per participant, typically a low single-digit dollar amount for general audiences.

Free plan with limited participants per study.

Free plan: unlimited quick studies, 3 seats and 15 self-recruited responses.

Established

Optimal Workshop · since 2008

Established

Lyssna · since 2011

• The reference tool for card sorting and tree testing; the analysis visualisations are excellent.
• Tree testing validates navigation before any build effort is spent.
• Well-established methodology support and training material.

• Extremely fast — a first-click test can be designed, run and answered inside an hour.
• Cheap enough to use for routine design decisions rather than special projects.
• Simple test types that non-researchers can run correctly.

• Narrow scope — it does not do usability testing of interfaces.
• Expensive per seat for occasional use.
• Interface is dated in places.

• Narrow: it answers specific comparative questions, not exploratory ones.
• No moderated sessions.
• Panel is general-population; niche B2B audiences are hard to reach.

Teams restructuring navigation, taxonomy or content on a large site.

Design teams that want quick evidence for everyday interface decisions.