Dovetail vs Survicate

Free tier available

From $114 per month (annual billing, Growth)

Dovetail now publishes only the free tier and an Enterprise 'contact sales' option — the paid middle tiers carry no list price, so budget from a quote. Historically priced per contributor, with viewers cheaper or free.

Billed on monthly survey responses, so the cost rises exactly when a survey is working. Seats and integration count are gated by tier as well, which is what usually forces the upgrade rather than the response cap.

Free plan for individuals with limited projects.

10-day trial, no card. No permanently free tier.

Established

Dovetail · since 2017

Established

Survicate · since 2015

• Turns scattered research into a searchable organisational asset.
• Automatic transcription and AI-assisted theme detection save real analysis hours.
• Good at making findings visible to people who did not attend the sessions.

• One survey, every channel — web, in-product, email, mobile and link — with the answers pooled rather than siloed per tool.
• Event-triggered in-product surveys catch people at the moment the behaviour happened.
• CRM and support integrations attach responses to a real customer record instead of an anonymous id.

• It stores and analyses research; it does not recruit or run sessions.
• Value depends entirely on discipline — an untagged repository is a folder.
• Costs scale with the number of contributors.

• Priced by responses, which penalises the surveys that get answered.
• It collects opinions, not observed behaviour; pair it with replay or analytics rather than reading it alone.
• Survey fatigue is a real cost to your product, and nothing in the tool stops you over-asking.

Organisations running enough research that findings get lost.

Product teams that want the 'why' behind an analytics drop-off without commissioning a research study.