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testcritic

Convert Experiences vs Unleash

Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.

Entry price

From $299 per month (Growth, paid annually, 100k tested users; $399 monthly)

Trial only

From $75 per seat/month (Pay-As-You-Go, 5-seat minimum self-hosted)

Free tier

What drives the bill

The metric that actually scales your invoice.

Priced only on tested traffic — unlimited experiments, domains and users at every tier. Growth is $299/month paid annually ($399 monthly) for 100k tested users; Pro starts around $420/month annually.

Self-hosted open source is genuinely free within its project and environment caps. Pay-As-You-Go includes 53M API requests a month with $5 per additional million; Enterprise is an annual custom contract adding SSO, audit and change requests.

Free tier

15-day trial.

Open-source edition is free and self-hosted with no seat limit, but capped at 1 project, 2 environments and 5,000 flags.

Open source

Apache-2.0 (core)

Self-hostable

No-code authoring

Languages

JavaScriptCodeless
JavaScriptTypeScriptJavaPythonGoC#RubyPHP

Platforms

Web
WebAPIiOSAndroid

Fits teams

StartupScale-up / mid-market
StartupScale-up / mid-marketEnterprise

Adoption

Emerging

Convert Insights · since 2010

Widely used

Unleash / Bricks Software · since 2014

Strengths

  • Unlimited experiments and seats, so nobody rations testing to save licence cost.
  • Serious privacy posture with EU hosting and no data resale.
  • Transparent, published pricing.
  • Local evaluation means no user data leaves your infrastructure — a strong GDPR position.
  • Mature, well-documented open-source core with no artificial crippling.
  • Kubernetes and Terraform support for infrastructure-as-code workflows.

Limitations

  • Client-side only — no server-side experimentation.
  • No feature-flag capability.
  • Smaller vendor with a modest ecosystem.
  • Experimentation and analytics are thin; it is a flag system first.
  • Self-hosting means you own uptime for something in your request path.
  • Smaller ecosystem than LaunchDarkly.

Best for

Mid-sized e-commerce teams that want unlimited client-side testing with clean privacy handling.

Privacy-sensitive or cost-sensitive teams that want flags without sending user data to a vendor.

Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.