Convert Experiences vs GrowthBook
Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $299 per month (Growth, paid annually, 100k tested users; $399 monthly)
Trial onlyFrom $40 per seat/month (cloud Pro, up to 30 users and 3 projects)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Priced only on tested traffic — unlimited experiments, domains and users at every tier. Growth is $299/month paid annually ($399 monthly) for 100k tested users; Pro starts around $420/month annually.
Seat-based rather than usage-based, so cost tracks the number of people using the platform rather than your traffic — which is why it stays dramatically cheaper than the commercial platforms at scale, especially self-hosted.
Free tier
15-day trial.
Self-hosted open source is free with unlimited users on 1 project; the cloud Starter tier is free for up to 3 users.
Open source
MIT (core)
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Emerging
Convert Insights · since 2010
Widely used
GrowthBook · since 2021
Strengths
- Unlimited experiments and seats, so nobody rations testing to save licence cost.
- Serious privacy posture with EU hosting and no data resale.
- Transparent, published pricing.
- Warehouse-native by design — no duplicate event pipeline and no data leaving your control.
- Self-hosting removes per-user-volume pricing entirely.
- Both Bayesian and frequentist engines with sequential testing support.
Limitations
- Client-side only — no server-side experimentation.
- No feature-flag capability.
- Smaller vendor with a modest ecosystem.
- Requires a working data warehouse and someone who can define metrics in SQL.
- Self-hosting is operational work you own.
- Less polished governance and approval tooling than LaunchDarkly.
Best for
Mid-sized e-commerce teams that want unlimited client-side testing with clean privacy handling.
Data-mature teams that already have a warehouse and want to avoid volume-based pricing.
All of these integrate with: Segment.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.