Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
Quote on request
Quote onlyFrom $30 per month (indicative, hosted platform)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Quote-based enterprise pricing by checkpoints. Typically the most expensive option in the category.
Substantially cheaper than Percy or Chromatic for comparable hosted review.
Free tier
Free tier for individual developers with a monthly checkpoint allowance.
Open-source runner is free and unlimited when self-hosted.
Open source
MIT (core)
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
Applitools · since 2013
Emerging
Lost Pixel · since 2022
Strengths
Limitations
Best for
Enterprises where visual correctness across many browsers is a business requirement.
Cost-conscious teams that want a hosted visual review workflow without enterprise pricing.
All of these integrate with: Playwright, Storybook.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.