Applitools Eyes vs Chromatic

Quote on request

From $149 per month (indicative, starter)

Quote-based enterprise pricing by checkpoints. Typically the most expensive option in the category.

Snapshot-based billing. TurboSnap, which only re-tests stories affected by a change, is the main cost control.

Free tier for individual developers with a monthly checkpoint allowance.

Free tier with a monthly snapshot allowance.

Widely used

Applitools · since 2013

Widely used

Chromatic · since 2017

• The lowest false-positive rate in the category — the reason teams migrate to it from pixel-diff tools.
• Ultrafast Grid replaces a lot of cross-browser execution with one render pass.
• Root-cause analysis points at the DOM/CSS change behind a visual diff.

• Zero-effort setup if you already have Storybook — stories are the tests.
• The hosted review UI is genuinely usable by designers and product managers.
• TurboSnap dramatically reduces snapshot cost on large libraries.

• Expensive, and priced opaquely.
• Substantial platform to learn beyond simple snapshot comparison.
• Overkill if you have twenty pages and a stable design.

• Strongly tied to Storybook; without it much of the value disappears.
• Component-level, not full-page — it will not catch a broken page layout.
• Snapshot pricing still adds up on a big design system.

Enterprises where visual correctness across many browsers is a business requirement.

Design-system and component-library teams already invested in Storybook.